Craft of Coaching Podcast
Learn how to become a life coach with a strong skillset in the craft of coaching through the Craft of Coaching podcast. The Craft of Coaching is hosted by Kate Swoboda, Director of Training for the ICF-accredited life coach training program, the Credentialed Life Coach Collective.
Learn more about our coach training program at https://TeamCLCC.com
Episodes
117 episodes
Ep 116: You're Not Too Expensive: How to Stop Discounting Your Coaching Rates In an Uncertain Economy
Coaching business pricing during economic uncertainty is where a lot of coaches quietly come undone. Not publicly — there's no announcement, no decision point. It happens in small moments. A potential client mentions money is tight and you imme...
Ep 115: Creating Coaching Packages That Actually Work—for You and Your Clients
Most coaches create their offers by copying what they see others doing—but that leads to packages that don’t actually work. In this Craft of Coaching episode, we dive into how to structure coaching packages that support real transformat...
Ep 114 - How to Truly Start Embracing Imperfection (In Your Coaching, With Your Clients, and in Your Life)
This episode gets into why naming imperfection — genuinely, not as false modesty — is foundational to coaching well, leading well, and building community that's actually real. We talk about assumed role power, the guru model that's quietly ever...
Ep 113 - Why You (And Your Clients) Can't Do It Alone - The Role of Nervous System Regulation and Relationships
Most coaches finish coach training--and then they're on their own. Most clients are trying to make life changes on their own, and only find success once they start coaching with you. And that's not an accident.You've heard the advice to ...
Ep 112: Launching a Group Coaching Program? Here's How to Build Community
If you're a coach considering a group program, you need to know how to build a community. Building real community isn't about luck or personality — it's about understanding what actually creates belonging, and developing the skills to sus...
Ep 111: When can you call yourself a coach?
We’ve absorbed a quiet rule in the coaching industry: you’re not legitimate until your calendar is packed. If you’re not fully booked, you’re still “trying.” Still “building.” Still “not quite there.”Let’s challenge that.A fully b...
Ep 110: Stop the Comparison Spiral: Coaches Comparing Themselves to Other Coaches
Ever catch yourself scrolling and wondering, Why am I not there yet? You’re not alone. In this episode of the Craft of Coaching, we’re naming the comparison spiral that so many coaches fall into—especially in a world where highlight re...
Ep 109: Coaching Clients Through Workplace Conflict: Melody Wilding on Managing Up, Communication Styles, and the Conversations That Change Everything at Work
When a client says "my manager is the problem," what do you do with that? In this episode, we're joined by Melody Wilding — executive coach, speaker, and author of Managing Up — to talk about one of the most common and least discu...
Ep 109: Live Like You Give a Damn with Andrea Owen
What does it really take to get honest and face hard things — in your coaching practice, and in your life? In this episode, we're joined by Andrea Owen, author of Live Like You Give a Damn: 25 Bold Moves to Get Honest and Face the Hard Stuf...
Ep 107: Coaching vs. Mentoring vs. Therapy: What's the difference?
There’s a line—and every coach needs to know where it is. When a client starts unraveling childhood trauma, asking for advice, or bringing deep grief into the session… are you coaching, mentoring, or sliding into therapy without meaning to?...
Ep 106: Real Talk: Is the Coaching Market too Saturated?
Feeling invisible in a crowded coaching market? You’re not alone. In this episode of the Craft of Coaching podcast, we're giving you the real talk on the state of the coaching industry, including whether the coaching market is too s...
Ep 105: Struck a Nerve With Your Client? That's "Identity Threat" in Coaching
Ever have a client push back hard on a reflection—not because the reflection was wrong, but because it hit a nerve?That’s "identity threat" in action.In this episode of the Craft of Coaching podcast, we dive into what’s really goi...
Ep 104: Why You Can't Rush Client Readiness (Even if You Want to)
As coaches, we’ve all been there—you see what your client needs. You both know the actions that would help them break through. But they’re stuck. They hesitate. They say they want change, but their actions don’t follow. And sudden...
Ep 103: Stop Over-Focusing on 'Clarity' and Help People With This, Instead
If "clarity" is the main outcome you're selling on your sales pages and in your "getting to know you" calls, it might be time to stop over-focusing there. In this episode of The Craft of Coaching, we explore why selling clarity can cre...
Ep 102: Challenging a Client Without Losing the Relationship
How do you challenge a client without damaging the coaching relationship? In this episode of The Craft of Coaching, we explore how skilled coaches use challenge—not as confrontation, but as transformation.If you’ve ever held bac...
Ep 101: How To Know When You're People-Pleasing In Coaching
Are you being a supportive coach—or are you just people-pleasing? In this episode of The Craft of Coaching, we take an honest look at what happens when coaches confuse kindness with avoidance, and how to recognize when you're prioritiz...
Ep 100: Supporting your clients (and yourself!) in these messy times
How do you support your clients—and yourself—when the world feels like it’s falling apart? In this episode of The Craft of Coaching, we’re talking about what it means to coach through chaos, uncertainty, and grief.When clients b...
ep99: Your Client Voted for WHO?! Now What? What to do when a client's political values are wildly different from yours
What do you do when your client’s political values are wildly different from yours? In this episode of The Craft of Coaching, we explore how to navigate political differences in coaching without sacrificing your values—or your presence...
Ep 98: Overwhelmed and Over It? Design a Coaching Roadmap That Actually Works
Feeling overwhelmed by your coaching business goals? You’re not alone—and you’re not doing it wrong. In this episode of The Craft of Coaching, we’re breaking down how to create a business roadmap that actually works for you—no...
Ep 97: What Coaches Get Wrong about Nervous System Regulation and How to Help
Let’s talk about what it really means to help clients with nervous system regulation.Kim Kimball—a CLCC grad, Doctor of Physical Therapy, and somatic leadership coach—joins us to unpack the difference between true regulation and...
Ep 96: From Coach to Founder: How Megan Hale Turned Her Vision Into a Multi-Million-Dollar Company
What does it really take to go from coach to founder?In this episode, we talk with Megan Hale, MA, founder and CEO of DreamMoney.co, about what it means to evolve from running a coaching practice to building a tech startup. Afte...
Ep 95: Shift Your Money Mindset and Support Clients to Make Money Breakthroughs
Still undercharging? Avoiding money conversations? Feeling stuck when clients bring up pricing, investing, or fear of earning?In this episode of The Craft of Coaching, we tackle one of the biggest mindset challenges in coaching:...
Ep 94: How to Know When It’s Time to Pivot Your Coaching Business (and Trust That You’ll Find Your Way)
Building a coaching business isn’t a straight line—it’s a living, breathing experiment. In this conversation with CLCC graduates Kim Romain and Louise Neil, we talk about pivoting your coaching business with courage, coll...
Ep 93: Been Gone Too Long? Here’s How to Reboot Your Coaching Business Without the Shame Spiral
Wondering how to come back to your coaching business after time away? Whether you took a few months off or a few years, this episode of The Craft of Coaching will help you return with clarity, confidence, and self-compassion.Man...
Ep 92: How to Change Your Marketing Strategy: Pivots, Permission, and the Strategy That Finally Worked (with Jen Vertanen of We The Unruly)
We’re talking about how to change your marketing strategy when what you’ve been doing isn’t working—and how to know when it’s time to pivot. Our guest, Jen Vertanen (We The Unruly), has rebr...